Sep
The Federal Trade Commission Published Truth-in-Advertising Guidelines for Social Media Influencers; Here is How to Stay Compliant The FTC serves as the primary soldier in the fight against deceptive advertising and has since Woodrow Wilson signed the Federal Trade Commission Act in 1914. The agency wields...
Read MorePublic Service Message to Influencers (brands, you’re welcome to read, too) [caption id="attachment_43436" align="alignright" width="600"] Conniving brands will do everything in their power to harness the "aspirational labor" of social media influencers at no cost to their business. As the industry evolves, managers, marketers, and influencers need...
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