LINE Webtoon is a webcomic curator who pride themselves on being the home of thousands of creator-owned comics, manga, and manhwa, and being instrumental in launching the careers of many comic creators. Webtoon believes that comics are for everyone and should be free for everyone as well. Consistently at the top of the charts in app stores in terms of number of downloads, Webtoon was already a popular comic reading service. Their challenge was to increase awareness of the app and increase readership of their titles. GeekSmash was brought on to increase Webtoon app downloads and new account sign-ups.